Jody Maberry, Author at Catalyst Sale

Starting at Ground Zero

Episode 6 – Ground Zero. Is your product, your service, your capability, ready for delivery within the market? Or, have you not reached your zero state. Mike & Mike discuss the [...]

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Catalyst Sale: The Qualification Step

Episode 5 – Qualification- How many times have you worked with a prospect, only to find that you missed critical pieces of information that could have accelerated the sales process or [...]

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Catalyst Sale: The Validation Step (Podcast)

Episode 4 – Validation – How do you know if there is a deal to be had? This is the first step in the Catalyst Sale process. Mike & Mike discuss how to validate if you have a [...]

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What is Sales? (Podcast)

Mike & Mike discuss the role of the sales professional, the importance of connecting with customers, connecting solutions to problems, and share stories and lessons learned. Sales is a [...]

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Catalyst Sale: The Confirmation Step (Podcast)

The confirmation step is critical, and often missed step in the Catalyst Sale process. Many Sales Reps stop when the deal is closed. Mike & Mike discuss lessons learned, and how the [...]

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Introduction to Catalyst Sale (Podcast)

Episode 1 – Catalyst Sale: Sales is a thinking process, we are a learning organization. We are committed to learning and the evolution of Sales. In this episode, you will hear the [...]

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